Mr. Friddle has 26 years of business and system consulting experience with more than 19 years in wholesale and retail electric energy markets and transmission operations. He has deep cross-market functional and operational knowledge from the front through to back offices and with the systems that support those processes. He has proven delivery and project management capabilities in all facets of the software development lifecycle from requirements definition through the implementation of business solutions. Specializing in Market Operations and Network and Commercial Model Management, Mr. Friddle has been an integral part of the development and roll-out of the original MISO Day-ahead Real-time Market, SPP Energy Imbalance Market, and SPP Integrated Marketplace. Recently he has been engaged with CAISO and clients in the Western Interconnection to integrate into the CAISO Energy Imbalance Market.